Copy Director | Senior Copywriter | Brand Writer
Los Angeles, CA
A lot of people can write, but do they have their sh*t together? I do! I also nail copy, hit deadlines, and shatter expectations. Plus, I’m chill. Pinky swear.
THE PROFESSIONAL(ISH) VERSION
Content killer. Tagline slayer. Em dash abuser.
Desiree Marr is a fearless marketing writer whose conversational-yet-compelling copy has enticed millions of customers. She spent seven years in NYC as a fashion editor at publications like Lucky, Star, and Life & Style before entering the dynamic beauty space. She then packed up 13 boxes of black ankle boots and headed west to SF. There she spent two years helping launch Sephora.com 2.0, three years directing editorial for 600 Sephora inside JCPenney stores, and five years bitching about BART.
Des cut her Invisaligned branding teeth at award-winning agencies like Bartlett Brands (San Francisco) and MSLK (New York). An eternal equal opportunist, she works with big brands, startups, one-(wo)man shops, clusterfucks, you name it. She is obsessed with building the best brand voice, cutting through the copy clutter, and creating clever buy-or-die taglines.
Now based in LA with her skinny husband and three(!) hangry kids, she has come to the conclusion that there's never enough black in her closet, time in the day, or caffeine in her coffee.
THE FUN ONE
Waaaaay back in the day (i.e. the year Biggie was shot), I decided to study marine biology due to my borderline obsession with dolphins and the movie Splash. Unfortunately, I flunked freshmen chemistry at UCSB. Fortunately, I remembered that my 6th-grade teacher once falsely accused me of plagiarism. From there, a writer was born!
Highlights? I traveled the world solo, saved a wild sloth, was runner-up on Singled Out, majored in Fashion Marketing at Parsons, slaved away at a bunch of fashion mags, interviewed to be Anna Wintour's assistant, styled The Jersey Shore cast, danced with Mick Jagger, met my man on Match.com, and somehow had three kids in three years. And I finally, FINALLY fulfilled my life-long dream of swimming with dolphins.
Take that, Daryl Hannah.
All the deets ----> LinkedIn (copy, paste, voilà)
UC Santa Barbara
Parsons School of New York
Sephora Estee Lauder Urban Decay Uber Tea Collection Sephora inside JCPenney Plexus Worldwide Life & Style Weekly Star Magazine The Salon Project by Joel Warren Makemerry Fabled REN Smartypants Vitamins Minka Rare Beauty Brands (Bartlett Brands) Rodan + Fields (Bartlett Brands) Crabtree + Evelyn (Bartlett Brands) Biossance (Bartlett Brands) First Day Vitamins (Bartlett Brands) La Mienne (Bartlett Brands) Yanbal (MSLK) Amazing Lash Studio (MSLK) Zoeva Cosmetics (TSG Consumers) Revolve.com (TSG Consumers) Clinique (Marigold Media) Pepsico (Marigold Media) Orcé Cosmetics (DTE Studio) Piperlime Goldieblox Bravon Beauty (Bartlett Brands) Credo Beauty (Bartlett Brands) Biogenix Skinsciences Tide (Pocket Made) Nyquil (Pocket Made) Epionce Skincare (MSLK) AO Skincare (Bartlett Brands) Allure Beauty Labs (Bartlett Brands) Haleys Beauty Evereden Skincare (Breathing Beauty) Fountain of Truth (Beauty Consultants & Strategists) Cosmetic Ventures Inc. StyleSeat (Bartlett Brands)
Beauty, fashion, digital, print, blogging, packaging, marketing writing, voice + tone guide, branding, taglines, brand narrative, naming, social media, storytelling, brand writing, content writing, creative writing, soundbites, product descriptions, headlines, captions, lifestyle, luxury, CPG, copy direction, video scripts, ads
Clever not cheesy, collaborative not combative, authentic not arrogant, pleaser not pushover, energy not whoa-is-me, fresh not forced, fast not furious, fun not ho-hum, friend not faux, ego-free not fat-free