Senior Copywriter/ Copy Director DESIREE MARR

Biography

THE PROFESSIONAL(ISH) VERSION

Content killer. Tagline slayer. Em dash abuser.

Desiree Marr is an envelope-pushing brand and marketing writer whose conversational-yet-compelling copy has enticed millions of consumers.

She spent seven years in NYC as a fashion editor at Lucky and Life & Style before entering the dynamic beauty space—then packed up 13 boxes of black ankle boots and headed west to San Francisco.

Back in The Bay, she helped launch Sephora.com 2.0, directed editorial for 600 Sephora inside JCPenney stores and spent five years complaining about BART. Eventually she traded bad transport for no transport in little ol’ Los Angeles—deepening her tan and broadening her freelance portfolio (CPG, CBD, OMG).

She cut her Invisaligned branding teeth at female-led brand innovation agency Bartlett Brands (⚡AWARDED BEST CREATIVE AGENCY 2025⚡) where she’s served as Fractional Copy Director for 7+ years—leading 360 campaigns, packaging and web copy for indie disruptors (Playground, Exponent, Timebeam, Brandefy) and industry giants (Credo, Paula’s Choice, Cliganic, Biossance, Crabtree & Evelyn).

Desiree partners with big brands, startups, one-(wo)man shows and the occasional clusterf*ck. Her roster includes beauty heavyweights (Sephora, Estée Lauder, Urban Decay, Phlur, Shani Darden) and celeb powerhouses (Rare Beauty, Rhode, Cécred, GXVE, R.E.M. Beauty). She’s obsessed with building brand voices, cutting through copy clutter and crafting clever buy-or-die taglines.

Now based in Encinitas—a hippy-turned-hipster beach town in San Diego—she spends A LOT of time with her taco-slamming husband, three needy kids (including twins!) and a neurotic pandemic dog. She’s come to the conclusion that there’s never enough black in her closet, hours in the day or caffeine in her almond milk latte.

THE FUN ONE

Waaay back in the day—the year Biggie was shot—I headed to college dreaming of becoming a marine biologist (blame Splash and my dolphin obsession). Then I flunked freshman chemistry, remembered my 6th-grade teacher (falsely) accusing me of plagiarism and... a writer was born!

Highlights? I traveled the world solo, saved a wild sloth, tied for first place on Singled Out, majored in Fashion Marketing at Parsons, toiled at fashion magazines, interviewed to be Anna Wintour’s assistant, styled The Jersey Shore cast, danced with Mick Jagger, met my man on Match.com and somehow had three kids in three years. And I finally—finally—fulfilled my lifelong dream of swimming with dolphins.

Take that, Daryl Hannah.