Full name
Desiree Marr
Title
Copy Director | Senior Copywriter | Brand Writer
Location
West Coast
Blurb
A lot of people can write, but do they have their sh*t together? I do! I also nail copy, hit deadlines, and shatter expectations. Plus, I’m chill. Pinky swear.
Biography
THE PROFESSIONAL(ISH) VERSION
Content killer. Tagline slayer. Em dash abuser.
Desiree Marr is an envelope-pushing brand and marketing writer whose conversational-yet-compelling copy has enticed millions of consumers. She spent seven years in NYC as a fashion editor at publications like Lucky magazine and Life & Style before entering the dynamic beauty space. She then packed up 13 boxes of black ankle boots and headed west to SF. There she spent two years helping launch Sephora.com 2.0, three years directing editorial for 600 Sephora inside JCPenney stores, and five years bitching about BART. Next, she traded bad transport for no transport in little ol' Los Angeles—deepening her tan and broadening her freelance experience (CPG, CBD, OMG).
She cut her Invisaligned branding teeth at the award-winning boutique agency, Bartlett Brands (2022 NEXT Agency of the Year) where she has served as Freelance Copy Director for 4 years. Other agency experience includes MSLK (New York), Colony (Los Angeles) and Pocket Made (San Francisco).
An eternal equal opportunist, she works with big brands, startups, one-(wo)man shops, clusterfucks, you name it. She is obsessed with building the best brand voice, cutting through the copy clutter, and creating clever buy-or-die taglines.
Now based in Encinitas, a hippy-turned-hipster San Diego beach town, she spends A LOT of time with her taco-slamming skinny hubs and three needy kids (Twins AND two redheads?! Oy vey). She has come to the conclusion that there is never enough black in her closet, hours in the day, or caffeine in her coffee.
THE FUN ONE
Waaaaay back in the day (i.e. the year Biggie was shot), I decided to study marine biology due to my borderline obsession with dolphins and the movie Splash. That is until I flunked freshmen chemistry at UCSB. Fortunately, I remembered that my 6th-grade teacher (falsely) accused me of plagiarism. From there, a writer was born!
Highlights? I traveled the world solo, saved a wild sloth, tied for first place on Singled Out, majored in Fashion Marketing at Parsons, toiled away at a bunch of fashion magazines, interviewed to be Anna Wintour's assistant, styled The Jersey Shore cast, danced with Mick Jagger, met my man on Match.com, and somehow had three kids in three years. And I finally, FINALLY fulfilled my life-long dream of swimming with dolphins.
Take that, Daryl Hannah.
Experience
https://www.linkedin.com/in/desiree-marr-12b373b/
See LinkedIn. Save me a few keystrokes.
Education
English
UC Santa Barbara
Fashion Marketing
Parsons School of New York
Clients
Sephora (LVMH) Estee Lauder Urban Decay Uber Tea Collection Sephora inside JCPenney Plexus Worldwide Life & Style Weekly Star Magazine The Salon Project by Joel Warren Makemerry Fabled REN Skincare Smartypants Vitamins Minka Beauty Rare Beauty Brands (Bartlett Brands) Rodan + Fields (Bartlett Brands) Crabtree + Evelyn (Bartlett Brands) Biossance (Bartlett Brands) First Day Vitamins (Bartlett Brands) La Mienne (Bartlett Brands) Yanbal (MSLK) Amazing Lash Studio (MSLK) Zoeva Cosmetics (TSG Consumers) Revolve.com (TSG Consumers) Clinique (Marigold Media) Pepsico (Marigold Media) Orcé Cosmetics (DTE Studio) Piperlime Goldieblox Bravon Beauty (Bartlett Brands) Credo Beauty (Bartlett Brands) Biogenix Skinsciences Tide (Pocket Made) Nyquil (Pocket Made) Epionce Skincare (MSLK) AO Skincare (Bartlett Brands) Allure Beauty Labs (Bartlett Brands) Haleys Beauty Evereden Skincare (Breathing Beauty) Fountain of Truth (Beauty Consultants & Strategists) Cosmetic Ventures Inc. StyleSeat (Bartlett Brands) Superkin (Bartlett Brands) Exa Beauty (Bartlett Brands) GrowHealthy / iAnthus (Pocket Made) Battington Lashes (Breathing Beauty) PRAVANA Hair Color EleVen by Venus Williams x Credo (Bartlett Brands) Sambazon Acai Josie Maran Beauty Exa (Bartlett Brands) Touch in Sol Shani Darden Skincare Mushroom Design (Pocket Made) Evolvh Hair Care RUME by The Home Edit (Bartlett Brands) Fastify (Bartlett Brands) Ace of Air (Bartlett Brands) Grounded.org (Pocket Made) Phlur (The Center) Vapour (Bartlett Brands) Clockwork (Bartlett Brands) True Botanicals (Bartlett Brands) Lander Clothing Brezza Restaurant (Bartlett Brands) Ladykind (Bartlett Brands) Sira Naturals Cannabis (Pocket Made) Amerilife (Pocket Made) Penn National Gaming (Pocket Made) Origyn Extracts (Pocket Made) Trailstix Pre-Rolls Cannabis (Pocket Made) AYR Wellness (Pocket Made) Sunrise Sesssion (Bartlett Brands) Sparks Hair Color (Henkel) The Lip Bar / TLB (Bartlett Brands) Playground Sexual Wellness (Bartlett Brands) Exponent Skincare (Bartlett Brands) BrüMate (Colony) Just Live CBD (Colony) Rhode Skin by Hailey Bieber Chareau Aloe Liqueur (Colony) CBX (Pocket Made) Superzero Haircare (Bartlett Brands) Cliganic Essential Oils & Wellness (Bartlett Brands) Beauty Pie Rare Beauty by Selena Gomez Alleyoop Beauty Blue Mercury Ettitude Bedding, Bath & Sleep (Bartlett Brands) Brandefy Beauty (Bartlett Brands) Kinship (Bartlett Brands) Laine London (Bartlett Brands) R.E.M. by Ariana Grande Ourside Fragrance Chipotle (Colony) Nowadays Cannabis-Infused Beverage (Colony)
Specialties
Beauty, fashion, digital, print, blogging, packaging, marketing writing, voice + tone guide, branding, taglines, brand narrative, naming, social media, storytelling, brand writing, content writing, creative writing, soundbites, product descriptions, headlines, captions, lifestyle, luxury, CPG, copy direction, video scripts, ads
Skills
Clever not cheesy, collaborative not combative, authentic not arrogant, pleaser not pushover, energy not whoa-is-me, fresh not forced, fast not furious, fun not ho-hum, friend not faux, ego-free not fat-free